SHEIN and Klarna are excited to be hitting the road together on their immersive ‘In Pink We Trust’ tour bus this September.

Stopping off at key shopping destinations across the country including London, Birmingham and Manchester, visitors will be able to experience the world of SHEIN by discovering new knitwear, denim, partywear and accessory collections in the decadent walk-in wardrobe.

The outside terrace is set to be a haven for homeware, providing interiors styling inspiration with an exclusive showcase of SHEIN’s new home decor and appliances ranges. What’s more, guests will be treated to luxury pampering in the custom-built Glam Stop with complimentary manicures and hair styling sessions using the latest SHEGLAM range. Those in need of a sugar hit can enjoy free popcorn and candy floss from the dedicated sweet stall.

The Resident:

Expect to experience endless activities that showcase what a thoroughly modern shopping experience should look like. All customers will receive a complimentary wrist band that allows them to access free, amazing activities including express manicures and hair styling sessions that take place in a custom built ‘Glam Stop.’ The outside terrace will also be a haven for consumers and showcase key SHEIN home and interior accessories for the ultimate style inspiration.

Shoppers will also have the opportunity to play as well as shop, with classic games like ‘spin the wheel’ and an arcade institution ‘the grabber’ offering sought after beauty prizes as well as tech gadgets and beauty tools and appliances. Additionally, the first 100 visitors to each location will receive a complimentary goodie bag filled with pink powered treasures.

The Resident:

HELLO Fashion’s Editor, Jill Wanless will be lending her expertise and hosting ‘Trends at Twelve’, talking all things fashion and using her editor’s eye to curate looks. Each venue will have an added dose of fun with DJs Kat Brown Sugar, Emma Rose and Latoya Reisner providing music throughout the day.

Megan Gokey, Klarna’s Head of Marketing North America, UK and Ireland said:

“We are so excited for the #SHEINxklarna pop-up as we step into autumn. Online retail has soared over the past few years but there’s something special about hosting in-person events. We’re looking forward to revamping our wardrobes and a packed weekend full of events!”

The SHEIN X Klarna ‘In Pink We Trust’ tour bus will be popping up at:

London, Crispin Place, Spitalfields. London E1

Wednesday September 20th

10am - 5pm

Birmingham Bullring, Rotunda Square

Friday September 22nd

10am - 5pm

Manchester, Spinningfields Square

Saturday September 23rd

10am - 5pm

The Resident:

#InPinkWeTrust #SHEINXklarna

About SHEIN

SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in 170 countries.

To learn more about SHEIN, visit www.shein.co.uk

About Klarna

Since 2005 Klarna has been on a mission to accelerate commerce with consumer needs at the heart of it. With over 150 million global active users and 2 million transactions per day, Klarna’s fair, sustainable and AI-powered payment and shopping solutions are revolutionizing the way people shop and pay online, empowering consumers to shop smarter with greater confidence and convenience. More than 500,000 global retailers integrate Klarna’s innovative technology and marketing solutions to drive growth and loyalty, including H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, and Nike.

For more information, visit Klarna.com.